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Master the mechanics of business, markets, and the modern economy

INDUSTRY 4.0 - Business

Business Administration Programs

Program Departments
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    BUSINESS ADMINISTRATION PROGRAM OVERVIEW

    The mission of the Business Administration curricula is to provide an online and/or open learning educational opportunity for a broad spectrum of students so that they may develop the necessary skills to become effective members of the business communities in Europe, especially southeastern Europe and thus prepare them for meaningful and productive roles in society. The primary objective of the Business Administration curricula is to provide a comprehensive program of traditional and continuing education normally leading to lower level concentrations in business. The various programs provide an environment within which the individual student can develop his/her potential. Additionally, the programs aim to serve the needs of the local, national, European and multinational business firms and organizations comprising the southeastern Europe business community.

    All Programs:
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      Foreign Language Requirement

      Candidates for the Program in Business administration Studies must show language competence at the level of a fourth semester of one foreign language course (numbered 2004 in the department listings) and another one of a second semester level (numbered 1002 in the department listings). Students who have taken language courses elsewhere, but not at SOUTHEASTERN, should take the language placement test in the specific language before registering for any course. If the student passes the test, he/she goes to the higher level but no credits are given for the waived courses. The distribution of the remaining credits due to junior and senior level placement should be counselled by the academic advisor.

      pROGRAM Mission & oBJECTIVES
      1. Up-to-date knowledge of specific business applications necessary for serving the southeastern Europe business community in a professional manner;
      2. Critical ability in managerial decision-making;
      3. An understanding of human relations, enabling effective interpersonal communication in an organizational setting:
      4. A mature understanding of the historical and contemporary, economic, social and cultural environment of our international society and the ability to integrate and apply its understanding to the solution of both business and social problems;
      5. Mature ability to think critically yet with an active intellectual curiosity;
      6. A combination of skills and motivation required to respond effectively to a fast-changing, technological and professional world.
      INDUSTRY 4.0 - Business

      Department of Marketing & General Business

      Business Administration Program

      International Business

      Program Overview: 

      The International Business concentration is designed to prepare students to work in the many multinational corporations operating in the Southeastern Europe area. The program provides the student with a solid background in the cultural problems which can be experienced in international finance, economics, marketing and management.

      Career Tracks:

      This Program is designed to prepare your for the following professional Career Tracks:

      • Multi-National Business Manager
      • International Entrepreneur
      • Venture Capitalist
      • Business Development Officer
      • Financial Management

      Required Credits For Completion:  132 Credits 

      • General Education Requirements (36 credits).
      • Required Courses for Marketing & General Business Department (39 credits).
      • Required Courses for the International Business Concentration (24 credits)
      • Other Required Courses (18 credits)
      • General Electives (12 credits)
      •  
      Business administration programs - Business programs - management programs - accounting programs - finance programs - business degree athens
      • Program Level

        - Undergraduate Level

      • Program Duration

        - 132 Semester Credits

      • Program Participation

        - Southeastern Campus & Hybrid Mode

      Business Administration Program

      General Business

      Program Overview: 

      The concentration in General Business provides each student with a thorough exposure to the basic areas of business administration while permitting wide latitude in the selection of additional courses according to specific individual interests. Students will be equipped with an understanding of the techniques needed for administration of companies and organizations operating in the Southeastern Europe area.

      Career Tracks:

      This Program is designed to prepare your for the following professional Career Tracks:

      • Business Manager
      • Entrepreneur
      • Business Analyst 
      • Business Development
      • Fundraiser

      Required Credits For Completion:  129 Credits 

      • General Education Requirements (36 credits).
      • Required Courses for Marketing & General Business Department (39 credits).
      • Required Courses for the General Business Concentration (24 credits)
      • Other Required Courses (18 credits)
      • General Electives (12 credits)
      •  
      Business administration programs - Business programs - management programs - accounting programs - finance programs - business degree athens - Business Management Degree - American University Athens - Southeastern.edu.gr
      • Program Level

        - Undergraduate Level

      • Program Duration

        - 132 Semester Credits

      • Program Participation

        - Southeastern Campus & Hybrid Mode

      Business Administration Program

      Marketing

      Program Overview: 

      Marketing is a basic and dynamic force in today’s multinational economy. Given the highly competitive nature of business, it is essential that a company understands and responds to the wants and needs of its multiple markets. Marketing managers must be prepared to meet this challenge and be equipped with every possible skill to enable them to make the right decisions at the appropriate time. Recognizing this, the Marketing concentration at Southeastern emphasizes the decision-making functions involved in a wide range of marketing activities.

      Career Tracks:

      This Program is designed to prepare your for the following professional Career Tracks:

      • Marketing Manager
      • Account Executive
      • Promotion Manager
      • Media Planner
      • Social Media Manager

      Required Credits For Completion:  129 Credits 

      • General Education Requirements (36 credits).
      • Required Courses for Marketing & General Business Department (39 credits).
      • Required Courses for the Marketing Concentration (24 credits)
      • Other Required Courses (18 credits)
      • General Electives (12 credits)
      •  
      Business administration programs - Business programs - marketing - management programs - accounting programs - finance programs - business degree athens - Business Management Degree - American University Athens - Southeastern.edu.gr
      • Program Level

        - Undergraduate Level

      • Program Duration

        - 132 Semester Credits

      • Program Participation

        - Southeastern Campus & Hybrid Mode

      Business Administration Program

      Department of Accounting, Economics and Finance

      Business Administration Program

      Accounting

      Program Overview: 

      The course of study for an Accounting concentration is designed to provide a good working knowledge of accounting needed for careers in a broad range of positions in commercial, industrial, public and institutional organizations. The combination of training in accounting, managerial subjects and the arts and sciences prepares the student for potential advancement to positions of administrative and managerial responsibility. A judicious selection of elective courses should enable students to strengthen their specific fields of interest and prepare Accounting program students to enter the CPA profession.

      Career Tracks:

      This Program is designed to prepare your for the following professional Career Tracks such as:

      • Community Accountant
      • Corporate Accountant
      • CPA (Certified Public Accountant)
      • Financial Auditor
      • Financial Advisor

      Required Credits For Completion:  129 Credits 

      • General Education Requirements (36 credits).
      • Required Courses for Accounting, Economics, and Finance Department (39 credits).
      • Required Courses for the Accounting Concentration (24 credits)
      • Other Required Courses (18 credits)
      • General Electives (12 credits)
      •  
      Business administration programs - Business programs - marketing - management programs - accounting programs - finance programs - business degree athens - Business Management Degree - American University Athens - Southeastern.edu.gr
      • Program Level

        - Undergraduate Level

      • Program Duration

        - 132 Semester Credits

      • Program Participation

        - Southeastern Campus & Hybrid Mode

      Business Administration Program

      Economics

      Program Overview: 

      The Economics concentration offers an insight into many of the world’s most pressing problems which are economic in nature, such as international trade and protectionism, unemployment and inflation, deficits and governmental and individual debt. The courses offered enable the student to orientate their education in economics towards an understanding of today’s European Union policies as they apply to the fields of political science, public administration, law and finance, as well as helping the individual to deal effectively with economic problems confronted in today’s complex world.

      Career Tracks:

      This Program is designed to prepare your for the following professional Career Tracks such as:

      • Economist
      • Financial Analyst
      • Financial Consultant
      • Economic Researcher
      • Investment Analyst

      Required Credits For Completion:  129 Credits 

      • General Education Requirements (36 credits).
      • Required Courses for Accounting, Economics, and Finance Department (39 credits).
      • Required Courses for Economics Concentration (24 credits)
      • Other Required Courses (18 Credits)
      • General Electives (12 credits)
      •  
      Business administration programs - international business - Business programs - marketing - management programs - accounting programs - finance programs - business degree athens - Business Management Degree - American University Athens - Southeastern.edu.gr
      • Program Level

        - Undergraduate Level

      • Program Duration

        - 132 Semester Credits

      • Program Participation

        - Southeastern Campus & Hybrid Mode

      Business Administration Program

      Finance & Banking

      Program Overview: 

      The objective of the Finance concentration is to prepare the student to understand and react to the financial environment of a dynamic world economy. The program has been designed to enable the student to interact with the international investment and financial markets including capital markets, money markets and corporate wealth maximization. With the help of an academic advisor, the student may choose from a variety of specialized fields of study including corporate financial management, planning and forecasting financial needs and investments and macroeconomic analysis.

      Career Tracks:

      This Program is designed to prepare your for the following professional Career Tracks:

      • Financial Analyst
      • Asset Manager
      • Wealth Manager
      • Investment Banker
      • Financial Manager

      Required Credits For Completion:  132 Credits 

      • General Education Requirements (36 credits).
      • Required Courses for Accounting, Economics, and Finance Department (39 credits).
      • Required Courses for Finance & Banking Concentration (24 credits)
      • Other Required Courses (18 Credits)
      • General Electives (12 credits)
      •  
      Business administration programs - international business - Business programs - marketing - management programs - accounting programs - finance programs - business degree athens - Business Management Degree - American University Athens - Southeastern.edu.gr
      • Program Level

        - Undergraduate Level

      • Program Duration

        - 132 Semester Credits

      • Program Participation

        - Southeastern Campus & Hybrid Mode

      Business Administration Program

      Financial Markets

      Program Overview: 

      The aim of the program in Pharmacy is to produce pharmacists who are fully equipped to practice within a dynamic health care system, cope with uncertainty and adapt to change, and who understand the need for a commitment to continuing education and training, and professional development, throughout their professional life.

      Career Tracks:

      This Program is designed to prepare your for the following professional Career Tracks:

      • Community Pharmacy
      • Hospital Pharmacy
      • Pharmaceutical Companies
      • Clinical & Biomedical Research
      • Additional Pharmacy Related Fields

      Required Credits For Completion:  132 Credits 

      • General Education Requirements (39 credits).
      • Required Courses for the Natural Sciences and Mathematics Department (52 credits).
      • Required Courses for the Pharmacy Concentration (36 credits)
      • General Electives (15 credits)
      •  
      Business administration programs - international business - Business programs - marketing - management programs - accounting programs - finance programs - business degree athens - Business Management Degree - American University Athens - Southeastern.edu.gr
      • Program Level

        - Undergraduate Level

      • Program Duration

        - 132 Semester Credits

      • Program Participation

        - Southeastern Campus & Hybrid Mode

      INDUSTRY 4.0 - Business

      Department of Management Studies

      INDUSTRY 4.0

      Management

      Program Overview: 

      The Management concentration focuses on the modern-day business reality: matching the student’s skills and competencies with what companies require today in Greece and Southeastern Europe at large. Our curriculum, while stressing the importance of the analytical number-crunching case study analysis of the 1980’s, prepares each graduate to become a business leader in team leadership, interpersonal effectiveness, and team-player effectiveness of the 1990’s. For this reason, in a rapidly changing business world, this program is centered on “soft” skills such as team-building, cross-functional, integrative and technology-friendly management.

      Career Tracks:

      This Program is designed to prepare your for the following professional Career Tracks:

      • Multi-National Business Manager
      • Business Development Manager
      • Project Manager

      Required Credits For Completion:  132 Credits 

      • General Education Requirements (36 credits).
      • Required Courses for Management Department (39 credits).
      • Required Courses for the Management Concentration (24 credits)
      • Other Required Courses (18 credits)
      • General Electives (12 credits)
      •  
      Business administration programs - international business - Business programs - marketing - management programs - accounting programs - finance programs - business degree athens - Business Management Degree - American University Athens - Southeastern.edu.gr
      • Program Level

        - Undergraduate Level

      • Program Duration

        - 132 Semester Credits

      • Program Participation

        - Southeastern Campus & Hybrid Mode

      INDUSTRY 4.0

      Hotel Management

      Program Overview: 

      A student earning a degree with a concentration in Hotel Management is able to focus on the development of those managerial skills, abilities, and competencies essential to all professional managers, with specific concentration on those characteristics needed for managing hotels, restaurants and related operations. This program includes an internship.

      Career Tracks:

      This Program is designed to prepare your for the following professional Career Tracks such as:

      • Hotel Manager
      • Hotel Consultant
      • Hospitality Investment Advisory
      • Hotel Appraiser
      • Hotelier

      Required Credits For Completion:  129 Credits 

      • General Education Requirements (36 credits).
      • Required Courses for Management Department (39 credits).
      • Required Courses for the Hotel Management Concentration (24 credits)
      • Other Required Courses (18 credits)
      • General Electives (12 credits)
      •  
      Business Administration Programs
      • Program Level

        - Undergraduate Level

      • Program Duration

        - 129 Semester Credits

      • Program Participation

        - Southeastern Campus & Hybrid Mode

      INDUSTRY 4.0

      Shipping Management

      Program Overview: 

      The purpose of the Shipping Management concentration is to provide undergraduate students with a basic understanding of shipping industry operations. The program emphasizes the skills and competencies needed for careers in shipping management and operation. The curriculum is designed to develop a general background for professional growth in shipping and requires an internship to complete the program. A shipping minor is also available.

      Career Tracks:

      This Program is designed to prepare your for the following professional Career Tracks:

      • Shipping Chartering Manager
      • Shipping Operations Manager
      • Shipping Executive Management
      • Shipping S&P Management 

      Required Credits For Completion:  129 Credits 

      • General Education Requirements (36 credits).
      • Required Courses for Management Department (39 credits).
      • Required Courses for the Shipping Management Concentration (24 credits)
      • Other Required Courses (18 credits)
      • General Electives (12 credits)
      Shipping Degree Athens Business administration programs - international business - Business programs - marketing - management programs - accounting programs - finance programs - business degree athens - Business Management Degree - American University Athens - Southeastern.edu.gr
      • Program Level

        - Undergraduate Level

      • Program Duration

        - 129 Semester Credits

      • Program Participation

        - Southeastern Campus & Hybrid Mode

      INDUSTRY 4.0

      Marine Operations Management

      Program Overview: 

      The Marine Operations Management Program offers: a) To build upon the student’s nautical knowledge and provide them with a sound understanding of the principles of management and their application in the core functional areas of the commercial maritime industry including operation, safety and finance. b) To develop the graduate skills of managing time and resources effectively c) To develop technical, personal, and managerial qualities required of a ship’s officer and a senior manager ashore. d) Provide an education that will enable graduating students to respond to varied employment opportunities both afloat and ashore.

      Career Tracks:

      This Program is designed to prepare your for the following professional Career Tracks such as:

      • Maritime Operations Manager
      • Marine Operations Manager
      • Maritime Operator 

      Required Credits For Completion:  129 Credits 

      • General Education Requirements (36 credits).
      • Required Courses for Accounting, Economics, and Finance Department (39 credits).
      • Required Courses for the Marine Operations Management Concentration (24 credits)
      • Other Required Courses (18 credits)
      • General Electives (12 credits)
      Business Administration Programs
      • Program Level

        - Undergraduate Level

      • Program Duration

        - 129 Semester Credits

      • Program Participation

        - Southeastern Campus & Hybrid Mode

      INDUSTRY 4.0

      Travel & Tourism Management

      Program Overview: 

      A student with a concentration in Travel and Tourism Management studies the patterns that have shaped the development of the tourism and travel industry. Students receive field experience opportunities at travel agencies, airlines and convention bureaus throughout Greece, Switzerland or France. Students enrolled in this concentration are encouraged to choose a minor in political science, psychology, sociology or international courses in business and to take four semesters of a single language. An internship is required.

      Career Tracks:

      This Program is designed to prepare your for the following professional Career Tracks such as:

      • Travel Agency Manager 
      • Tour Guide Business Manager
      • Travel Agency Owner
      • Tourism Sales Manager
      • Tourism Promotion Manager

      Required Credits For Completion:  129 Credits 

      • General Education Requirements (36 credits).
      • Required Courses for Management Department (39 credits).
      • Required Courses for Travel & Tourism Management Concentration (24 credits)
      • Other Required Courses (18 Credits)
      • General Electives (12 credits)
      Business Administration Programs
      • Program Level

        - Undergraduate Level

      • Program Duration

        - 132 Semester Credits

      • Program Participation

        - Southeastern Campus & Hybrid Mode

      INDUSTRY 4.0

      Management Science & Quantitative Methods

      Program Overview: 

      The Management Science and Quantitative Methods concentration focuses on the quantitative school of management. The program includes courses in the area of statistical methods used for quality control, forecasting, and modeling. Students must complete higher level mathematics courses in order to meet the prerequisites in the program. Students with this concentration are trained for careers in the areas of operations research, quantitative methods, or management of large operations with companies and organizations operating in the Southeastern Europe area. The program should also be considered for students interested in the area of marketing research.

      Career Tracks:

      This Program is designed to prepare your for the following professional Career Tracks such as:

      • Business Analyst
      • Operations Researcher
      • Quantitative Researcher / Analyst
      • Management Coaching & Consulting

      Required Credits For Completion:  129 Credits 

      • General Education Requirements (36 credits).
      • Required Courses for Management Department (39 credits).
      • Required Courses for Management Science & Quantitative Methods Concentration (24 credits)
      • Other Required Courses (18 Credits)
      • General Electives (12 credits)
      •  
      Business Administration Programs
      • Program Level

        - Undergraduate Level

      • Program Duration

        - 132 Semester Credits

      • Program Participation

        - Southeastern Campus & Hybrid Mode

      INDUSTRY 4.0

      Human Resource Management

      Program Overview: 

      The Human Resource Management concentration focuses on the behavioral school of management and is concerned with people as the basic asset of an organization. Putting human resources and capital together in the right mix is the fundamental task of the manager. The primary focus of this concentration is to assist the student in acquiring the knowledge and skills necessary to develop improved manpower, planning, staffing, compensation and personnel evaluation programs and procedures. Graduates in the Human Resource Management area should be prepared to take a modern behavioral approach to structural, organizational, communication, leadership and motivational problems affecting companies and organizations operating in the Southeastern Europe area.

      Career Tracks:

      This Program is designed to prepare your for the following professional Career Tracks:

      • Human Resources Officer
      • Human Resources Manager
      • Human Resources Consultant 

      Required Credits For Completion:  129 Credits 

      • General Education Requirements (36 credits).
      • Required Courses for Management Department (39 credits).
      • Required Courses for Human Resources Management Concentration (24 credits)
      • Other Required Courses (18 Credits)
      • General Electives (12 credits)
      Business Administration Programs
      • Program Level

        - Undergraduate Level

      • Program Duration

        - 132 Semester Credits

      • Program Participation

        - Southeastern Campus & Hybrid Mode

      INDUSTRY 4.0

      Real Estate Management

      Program Overview: 

      The Real Estate Program has been designed to serve the needs of the real estate industry internationally. There are many opportunities for individuals interested in pursing a career in a wide variety of specialties, such as Trading Services (Sales), Rental Property Management, Mortgage Appraisal Financing, Commercial Trading Services and Land Leasing Development, Counselling and Research.

      Career Tracks:

      This Program is designed to prepare your for professional Career Tracks such as:

      • Real Estate Advisor
      • Real Estate Appraiser
      • Real Estate Investor
      • Real Estate Manager
      • Real Estate Agent

      Required Credits For Completion:  129 Credits 

      • General Education Requirements (36 credits).
      • Required Courses for Management Department (39 credits).
      • Required Courses for the Real Estate Management Concentration (24 credits)
      • Other Required Courses (18 Credits)
      • General Electives (12 credits)
      Business Administration Programs
      • Program Level

        - Undergraduate Level

      • Program Duration

        - 132-134 Semester Credits

      • Program Participation

        - Southeastern Campus & Hybrid Mode

      Specialize in the latest fields in the Knowledge-based economy
      • Small Class Size

        Hands-On Learning with a Small Class Size of a maximum of 15 students.

      • Hybrid Mode Offered

        Flexible schedule that is tailored for working professionals offering traditional face-to-face mode and Live Synchronous & Interactive courses.

      • 100% Doctoral Level & Field Experienced Instructors

        Learn Directly from experts and pioneers in your field with real-world case studies and learning applications.

      • Innovative & Cutting-edge American Curricula

        Master your field and adequately prepare yourself for the priorities and needs of the 4th Industrial Revolution

      • Transferability of Credits & Parallel Studies

        Transfer the coursework and credits earned in previous studies to change concentration (re-scaling) or upgrade your credentials (upscaling).

      Southeastern

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